In concert with such worldwide trends, IMA has proactively introduced new forms of photographic expression that are as ambitious as they are innovative since its very first issue. The Photography Now! show, which will inaugurate the opening of the IMA CONCEPT STORE, focuses on the twelve most notable up-and-coming photographers.

Apart from the fact that they are all artists living in these complex times, they do not have anything in common, be it their nationality, concepts,photographic subjects, or production methods. What are the thoughts of these leading photographers of a new generation, and what are they trying to express? Attempting to interpret their works is synonymous with deciphering the times we live in, and it will lead us to broaden our own horizons.